Redefining Marketing with AI-Powered Solutions
Full Service Lead Generation and Growth Strategies for Commercial Insurance & Employee Benefit Brokerages.
Why We Started GoCyberside
The insurance market has changed. How we approach marketing & revenue operations needs to change too. Traditional prospecting is failing at lightning speed - but GoCyberside has capitalized on the AI boom to bring their partners a competitive edge in marketing firepower.
Struggling with these? Problems we've seen from our clients
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Our Solution? Launching Your AI Outbound Campaign
Fundamentals
Demand Generation
Lead Nurture
Sales
Case Studies
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How benefitRFP Went from Booking 1 Meeting a Month to Generating $7,000,000 in Pipeline Value for their Executive Benefit Solution
Data Summary
BEFORE
benefitRFP was selling executive benefits to Fortune 500 and large enterprise firms — it was a difficult process. Long sales cycles, lots of decision makers, and overall it was frustrating for Bob and his sales team to get any momentum going. They were relying totally on referrals and it was just too slow.
AFTER
We built an outbound campaign that reached all appropriate levels of management in a Fortune 500 company and because the sales copy was directed at high-intent, internally, all the decision makers forwarded the emails to each other and we booked meetings.
Campaign Results
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Listen to What benefitRFP Says About The Quality of Our Lead Flow:
Meetings Booked With:
How Thrive Benefits Group Went From 0 Leads to Generating $250,000 in Premiums for their Attentive360 Platform
Data Summary
BEFORE:
Thrive was facing inconsistent lead generation and was signing deals spontaneously. Spent a lot of time beating around the bush, trying out multiple different methods.
AFTER:
Signed a $110,000+ group, built a fully-fledged outbound platform that facilitate multiple high-value intros to new groups.
Campaign Results
Recent Wins
Listen to What Jacob Says Down Below
How does it work?
Here's how we streamline the buying process from A-Z.
Creating the Go-To-Market Strategy (GTM)
- Before we do anything else, we first create a full go-to-market strategy. This includes creating an Ideal Customer Profile with multiple Buyer Personas, selecting the right unique selling propositions and angle for your target market.
- As part of this process, we collaborate with you to define your ideal customer profile (ICP) and use that to craft our offer.
Compiling the Signal-Based Leadlist
- Insurance & benefits is a demand capture offer - only a small percentage of the market is looking to buy.
- We use AI signals to find relevance in the offer, for example ‘looking to hire an HR director’. This increases conversion and lead rates.
Setting up the Back-End Infrastructure
- An optimized back-end infrastructure that has the sending capabilities of 2,000 emails per day
- We use a combination of Google and our private email technology, that way your main domain is safe.
Launching the AI Outbound Campaign
- Leveraging our email sending tools and internal operating system, we begin booking 8-12 meetings on the calendar every month with your ideal organization profile.
Refine the Sales Process
- We get feedback from the meetings that are booked, and use that to refine your sales process.
- Additionally, we build sales assets to send as further info to warm leads and increase closing / show up rates.
Alternatives
Buying leads from vendors
Internal Revenue Operations
GoCyberside
Results
Price / Investment
Time
What Makes Us Different
Speed
We create, set up and launch our client’s campaigns in under 2 weeks. Within the month, our partners often receive 5-8 qualified meetings on the calendar. By the next month, 8-12.
Accuracy
From our analysis of your firm, we would compile a specific leadlist of only organizations that fit your criteria - for example headcount, titles, news, etc. This would ensure that any future deal flow or meetings would match your target profile.
Scale
Our AI Outbound Campaigns are set up to send 2,000+ emails a day to potential buyers with intent, and once market validation is achieved - we scale to 10,000. Sky's the limit.
What You Get
Implement Your Own AI Outbound Campaign
Schedule a call with our partners to see how we can achieve something similar for your own insurance or benefits firm.
This Is For You If You Want To:
- Drive deal flow to the sales pipeline
- Write business with people you actually want to work with
- Enroll groups that fit your profile and aren’t a pain in the neck
FAQs
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This depends on your product. If you have a broad targeting, e.g 20+ employees, USA, we would be able to book more meetings since the barrier to entry.
However if it’s only to 500+ employee corporations, CHROs with less than 3 year tenure, then we would book a lower volume but since it’s targeted, it would be very qualified.
Once you sign on with us, you will be sent a welcome email with the necessary details and a link to book your onboarding call. This call takes between 30-45 minutes.
When we have the necessary information, we create your campaign, which takes 2 weeks and we host a launch call prior to approving all of the material.
The monthly engagement fee covers the infrastructure, team costs and rolling flexibility to launch campaigns. This will allow you to book 5-35 qualified sales calls every single month, placing your CPM at $215.
There is no other outbound demand generation firm that has the same experience in the insurance and employee benefit industry as us.
GoCyberside Capital Partners strictly focuses on partnering with employee benefits and insurance companies, and our proven playbooks in this niche allow us to generate results at a far greater rate compared to a typical ‘lead generation firm’ because they don’t hold the experience.
If you want the job done right, you go to the specialists.
We would need for you to join the onboarding and launch call (one hour cumulatively) and join the slack channel.
Apart from showing up to the meetings we bring you, that’s about it!
Step 1 is finding your target market. We would use our access to databases to filter out and find the contacts. Once we do, we would verify it and enrich it using our AI technologies.
This enrichment process would use an AI model to go through each contact and find the unique signal we prompted - e.g, pull the name of the CHRO in this company.
It is based on your criteria. Non-qualified meetings are not billed.
The reason why we work in both employee benefits and the commercial insurance space is because the two industries are adjacent, so the offer structure is incredibly similar.
Additionally, Thrive is an insurance agency.